SEO Software Reviews – SEO Elite, Web CEO, Internet Business Promoter (IBP), Or SEO PowerSuite?

Once used only by tech geeks and advanced folks SEO software has become a must have instrument in the toolkit of webmasters, bloggers, website owners and everyone who has a website. On every corner we hear that SEO is not rocket science. It’s not, but online competition has become extremely tough in the recent years. With everyone and his dog doing SEO you need to be a second faster, go an inch further and do a bit more to rank a spot higher than the next guy on the block. Doing everything by hand is no longer an option.

The amount of work a SEO has to do every day has become so large that whether to use SEO software or not is no longer a question. The problem every website promoter is concerned with is what SEO tools to get in order to become smarter, quicker and better equipped then the competition. The market is oversaturated with SEO software solutions both free and paid ones. Free tools can be a great help but they still lack a lot of features you can only get in paid software. Although paid doesn’t always means good. Today there are a lot of scams that guarantee you top rankings overnight but never deliver on the promise. So it’s best to stick with a well-known and respectable brand.

The established names on the market of SEO software are SEO PowerSuite, SEO Elite, IBP (short for Internet Business Promoter) and Web CEO. These products have been around long enough to earn respect, loyal customers and good reputation (although SEO Elite seems to spoil it by featuring fake testimonials on their website). Now let’s see which package the best fits your needs and budget.

Pricing:

Internet Business Promoter: $249.95
SEO Elite: $167 or $47/month
Web CEO: $199
SEO PowerSuite: $249.00

So SEO Elite and Web CEO are a bit cheaper than IBP and SEO PowerSuite but let’s see what functionality each package offers:

Keyword Research

SEO Elite: not included
Web CEO: 1000 keyword suggestion limit
IBP: no keyword limits
SEO PowerSuite: no keyword limits; 10 different keyword research methods.

Onpage Optimization

SEO Elite: partially
Web CEO: yes
IBP: yes
SEO PowerSuite: yes

Link building, rank checking and reporting functions are presented in all SEO softwares, but they differ greatly in options, limits and features.

Read the full SEO software review to get detailed functionality comparison of Web CEO, SEO Elite, Internet Business Promoter (IBP) and SEO PowerSuite.

Article Source: http://EzineArticles.com/expert/Richard_M._Gilmore/356746

 

How to Choose a Good Quality SEO Firm?

You’re probably not the only one on the web trying to figure out how to hire a Good SEO Firm. SEO engineering is a mystery to many. I will say you can’t get it for $100 a month though. That’s a bunch of hoohah. Here’s some good tips. I have seen some SEO firms around for years and they are a partner on a prominent web hosting service. People have asked, “Are they a quality SEO marketing firm?” I have wondered as well if they are quality. It seems legit, since they are on a prominent hosting site’s partner page. I would think a lot of people would scream and shout if their work was really bad and produced poor results.

One of the best ways to measure a firm’s quality is to check their previous client results. That’s what your paying for in the end…strong, high ranking search results in Google, Yahoo and Bing(msn) for your keywords. I will say that you should look around a few places for reviews. Of course we are an SEO firm offering SEO service. I’ll stop there as not to push too hard and be accused of commercializing. This is for your education on how to choose a good firm and what to look for in SEO services offered by reputable Internet companies.

Here are some basic search engine ranking elements you should look for in a quality search engine optimization company or Internet marketing firm proposal: They should use ‘White Hat’ SEO On-Page and Off-Page optimization tools and techniques. Many Internet marketers could benefit from some basic ‘white hat’ SEO information.

What does ‘white hat’ mean? Are they cowboys with clean clothes? No, this means that they are actively using ‘best practice’ techniques that SEO friendly to Google’s algorithms. By the way, it generally won’t say white hat openly.

What’s a search engine algorithm? It’s the computer code in web spiders that that crawl all over the Internet deciding which 10 websites are more relevant to a users specific search out of the millions of websites on the Internet.

I will not reveal everything as some techniques take years to learn and are proprietary to our company. However, these basic white hat SEO techniques should be in the Internet marketing services they offer to you:

On-Page SEO techniques that cause good “organic” SEO rankings are:
o Keyword Research Analysis
o Website HTML Meta-Tags: Title, Description, Keywords
o Optimizing Internal Website Links
o Making Images to be SEO friendly
o SEO Content and Text upgrades
o Google xml sitemap
o No Flash or sloppy Javascript code

Off-Page SEO techniques for your website that cause higher search engine rankings:
o Increase of Relevant Inbound Links
o Reciprocal – relevant exchange links
o One Way – inbound links to homepage
o Blog/Article Postings – keyword relevant content
o High Ranking Directory Submissions
o Social Bookmarking – Twitter, Facebook. LinkedIn
o An SEO analysis report comparing your site with 1-2 competitors of your choice Monthly Reports:
o Web Traffic source tracking
o Google Ranking Progress
o Inbound Links Created

If they at least offer these SEO services and give you easy to read monthly reports, you will probably be in good shape. Ask for a sample report. This way you can see how data will be reported to you and you’ll know what to expect.

IMPORTANT: SEO marketing is not a flip of a switch. It can take a few months and sometimes up to a year to see 1st page rankings in highly competitive keywords such as “real estate” and “mortgages”. However, you should see some improvement within a couple months with a continuous climb upwards.

Be smart, get a couple real bids from accredited SEO marketing firms and they should be comparable. If the price is way off, look at what each company offers. Do you get to talk to someone on the phone? Are they going to answer questions? Is it more of a hands off type of service where they do the work in the back ground and only send you reports?

That’s ok. Just make sure that it works for your type of personality. Some SEO firms only do external link building and never touch your website. This will almost never have you dominating your competitors in the search engines. Some SEO firms will offer a free SEO analysis of your website. Take it, but realize it may be very limited compared to an analysis for $200-500. For a small investment, you can have an SEO consultant talk you through the SEO

Good luck with your SEO ranking campaign and your search for a good SEO firm.

Gabriel DiCristofaro is the CEO for Business Ocean, the Internet Marketing Firm, and has been successfully promoting business on the Internet for many years.

Business Ocean is a Good SEO Firm with a quality reputation. They are registered with the Better Busines Bureau and maintain a high rating among customers.

Their 1st page ranking list of industry clients include Lawyers, Doctors, Musicians, Pet Services, Foreclosure Specialists, Vacation Rentals, Limo Services, Yoga Studios and more.

Article Source: http://EzineArticles.com/expert/Gabriel_DiCristofaro/317603

 

Maximize Site Potential With SEO Site Audit

The Search Engine Optimization (SEO) industry has grown tremendously in the past few years, and to such an extent that many SEO practices have become important components of the Internet marketing strategies for many businesses.

However, although the ever-changing dynamics between search engine algorithms and SEO techniques have evolved in complexity and in many different directions, very little has been done to actually measure the effectiveness of these SEO methodologies and processes. Significant amount of money is budgeted yearly by businesses for their website’s SEO projects, but only a few actually conduct a regular review of their SEO programs. A well-designed SEO audit is therefore a necessity. The SEO website audit is also fast becoming the norm in many companies wanting an objective assessment of the effectiveness of their SEO initiatives.

As with any other audit, SEO website audit is a means to examine the efficiency and effectiveness of business websites. It seeks to identify the gaps between expected and actual website performance. The end goal of SEO audit is to recommend improvements and maximize the benefits from SEO investments.

SEO Website Audit in a Nutshell?

SEO audit is a means to track the performance of the various SEO activities conducted for a website. Through the SEO website audit, the status of the site as evaluated by search engines can be assessed. With SEO audit, there is now a way to examine the robustness of the website’s technical framework and infrastructure, which includes SEO keywords, content, meta tags, and link popularity, and in comparison with top competitors.

The SEO website audit is both a quality and performance review. It measures the value added to the website as a result of the SEO work done on it, such as search engine rankings, traffic volume, and conversions.

The output of an SEO audit is a report on the site’s performance. It contains the issues and problems that cause poor website performance, and the most efficient and effective SEO techniques to employ from thereon to improve performance. Moreover, the SEO audit report will identify SEO methodologies that can be removed from the SEO program altogether because they are not effective and are a waste of investment.

Benefits of the SEO Audit

What are the benefits of an SEO audit? Here are a few of them:

1. An SEO website audit can pinpoint reasons for poor ranking performance and provide helpful performance improvement advice.

2. An SEO audit can assess the extent and scale of poor performance. It can also rectify whatever damage done by past SEO methodologies by providing valuable decision-making information on whether to hire professional SEO experts to work on the problem, or continue with in-house SEO work.

3. An SEO website audit guarantees management buy-in and support, particularly when conducted by a third-party SEO auditor. When confirmed by concrete metrics, this can convince decision makers in the company that present and future SEO strategies are working effectively for the business.

Making SEO web site audit a part of the business road map should be one of the most important undertakings for a company. SEO audit ensures that the company’s SEO initiatives are well-validated and worth the investment.

Debbie Everson is the CEO of SearchMar.com, the leading provider of search engine optimization & online marketing solutions to over 200 small businesses. Debbie brings over 15 years of experience leading SEO and direct marketing programs for some of the most respected brands in technology, retail and healthcare. Read my SEO Blog. Follow me on Twitter. Call 866-885-6263 for a free consultation.

Article Source: http://EzineArticles.com/expert/Debbie_Everson/172880

 

3 Affordable SEO Services Which Your Small Business Requires

As a small business owner, you may have realized the importance of SEO services in order to tap into the millions of online users who are looking for your products or services. Whether you have a business website or an e-commerce one, SEO services are a must for giving your website the visibility it needs to bring your business to the attention of potential online customers. After all, if you are invisible to your customers, they will be unable to buy from you and they may go to a competitor who has paid proper attention to search engine optimization for his/her website. If you are not using SEO services for your website yet, find a SEO company today so that you can make your website an effective marketing tool for your business. There are many companies providing affordable SEO services, out of which you need to select the one that suits your requirements perfectly.

However, your role doesn’t end at just finding an appropriate SEO company. You need to ensure that you are getting the right SEO services for your business website, which will give maximum benefit to your business. Make sure that your SEO Company offers you the following SEO services, no matter which package you go for:

  1. Keyword Research
  2. Major companies offer this SEO service, as it is a crucial part of any website optimization campaign. Keyword research is the first step experienced SEO companies take in starting your SEO campaign. This includes researching on all the keywords applicable for your products and services as well as analysis of the keywords major competitors are using for their website optimization. Only after a thorough research of keywords will the SEO Company be able to figure out which keywords are being used to search for your products and services. Once the keywords are determined, a compelling copy needs to be written including these keywords, so that search engines are able to cache your site into the relevant category. Keyword research is hence the key SEO service which starts the website optimization process for your SEO campaign.

  3. Upgrades in your Website
  4. Your SEO Company needs to check your business website thoroughly in order to ensure that it is in compliance with the rules of major search engines. The SEO services you avail of should hence include an in-depth analysis of your website. The SEO firm can then decide what SEO tools to use to optimize the site at the backend. In case upgrades in your website are required, the SEO company can work accordingly. The company can then add new pages or sub domains which are required to improve your site’s rankings.

  5. SEO Reports
  6. The main reason you are hiring SEO services is to get targeted traffic to your website. But how do you analyze whether that goal has been achieved or not? SEO reports is the answer to that question. Your SEO Company should be able to provide you with important SEO reports like keyword rankings and website traffic reports in order to prove the success of the website optimization campaign. Some SEO companies promise to increase traffic but end up only bringing in spam traffic; to avoid this, you should ask your SEO company for relevant reports as part of the SEO service you are hiring.

While you are looking to hire these 3 SEO services, also observe the methods the SEO Company is using to achieve rankings in search engines. Black Hat SEO techniques may bring in quick results but in the long run may harm your website ranking, with the possibility of being blacklisted totally by search engines. Make sure that your website optimization campaign avoids any such techniques.

Analytix Solutions is an affordable SEO services [http://web-marketing.analytixsolutions.com/search-engine-optimization-marketing.asp] provider. With a solid experience of many years, Analytix can become your SEO Company [http://web-marketing.analytixsolutions.com/] and help you improve search rankings of your website. Analytix offers customized SEO packages according to individual requirements.

Article Source: http://EzineArticles.com/expert/Mark_Waltzer/239453

 

How an SEO Consultant Can Grow Your Business

Once you step inside the world of internet marketing, there is so much ground you have to cover. For a fact, going online and marketing your products and services globally is a big step towards the growth of your business. However, not every businessman who goes online achieves what every businessman desires for: to be #1. For this reason, the inauguration of SEO Consulting took place and started to change the most ordinary and typical means of internet marketing.

I have done some research myself and found a superb way to learn more about how an SEO Consultant can help online businesses grow and how SEO Consulting can improve sales and returns on investments (ROI). By directly contacting several SEO Consultants and hearing their stories myself, I was able to know why SEO Consulting is a proven way to boost sales and gain exposure globally.

Before I let you know where to find a knowledgeable SEO Consultant who can help you market your products and services online, let me first give you a quick overview about SEO Consulting and how a consultant can actually convert website traffic into sales.

There is so much to learn about Search Engine Optimization and a single article is not enough to explain to you how everything works. However, I will try and make it a point to make this article your one-stop resource to finding the best SEO adviser online so you can achieve your dreams of growing your business and entering the global market.

SEO Consulting: How Is It Done?

SEO Consulting is basically the act of setting up of plans on how to improve your ranking on popular search engines like Google or Yahoo. For example, if your company is selling cheap glucometers online, you will want to come up on the first page of Google or Yahoo when someone types in “cheap glucometer” on the search bar. You will not be able to achieve this if you have no understanding about how Google ranks pages or how Yahoo counts clicks. For this reason, a thorough but understandable briefing from an SEO Consultant should be done first before you immediately give up when you find out that your site is not on the first page of search engine results.

To get outstanding SEO Consulting that is effective in terms of gaining traffic and turning clicks into sales, you need to know how to look for the best SEO Adviser online. To do this, you have to be aware of the qualities you have to look out for when choosing one:

Top 3 Characteristics of a Good SEO Consultant

1. The SEO Consultant is Eager To Learn About Your Business.

It is believed that before a consultant can begin detailing the strategies for successfully becoming #1, the SEO Consultant must first “have an understanding of the clients’ business and marketing goals to develop the strategy and approach for a winning SEO campaign.”

If the consultant is interested in what you are marketing and is knowledgeable about what it is that you want to achieve, then for sure, doing business with this SEO Consultant will be a breeze.

2. The SEO Consultant is Knowledgeable in the Different Fields of SEO.

“Ideally, the SEO Consultant should understand things like: Business Objectives, Marketing Strategies, Demographics of Target Audience, Media Mix & Flight Dates, Creative considerations, Messaging, Success Metrics, Dependencies, and Methods of Measurement”.

SEO Consulting requires the consultant to not only just have a variety of skills but also hold a wide array of knowledge on the different aspects of SEO. Working with a consultant who knows how concepts work will definitely be beneficial as you already know that the consultant knows what he is doing.

3. The SEO Consultant Communicates Effectively.

Ongoing reporting and monitoring should definitely be performed by an SEO Consultant so that the client has an idea if there has been any progress with the strategies taken to achieve business goals.

An SEO Consultant who is able to make suggestions as to how to improve traffic after a month’s report is proof enough that he is knowledgeable and fit to do the job well. Constant communication, whether relaying good or bad reports, is always the key to effective SEO Consulting.

If you’re looking for a good way to improve your sales, venturing into internet marketing is ultimately the best idea. However, dipping your feet into unknown waters is not advisable so be sure to seek help from a knowledgeable SEO Consultant who can give you the best advice on how to grow your business.

An SEO Consultant should be knowledgeable and experienced in the field of internet marketing. Get the best SEO Consulting today for the success of your business tomorrow.

Article Source: http://EzineArticles.com/expert/Rio_Marie_Melbali/455080